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The Fresh Produce Association of the Americas (FPAA) invites you to join us at SWIPE 2026, the Southwest International Produce Expo, to be held at the luxurious JW Marriott Starr Pass Resort & Spa in Tucson, AZ, from January 22-24, 2026. For the second year, in partnership with the Fresh Produce & Floral Council, we are thrilled to present the Desert Classic Golf Tournament at the JW Marriott's true Sonoran Desert luxury golf course.
SWIPE Expo continues to grow, showcasing the best and brightest in the industry. Don't miss out on this exciting event!
The SWIPE event is a great way to showcase our members and to bring together buyers, sellers, and growers in a beautiful location,” said Lance Jungmeyer, FPAA President. “Much like our members and their grower partners maximize the ideal climate and natural diversity of growing regions across Mexico, having our event in Southern Arizona allows us to maximize the richness and diversity of our industry and our ability to enjoy the ideal climate and amazing scenery in Tucson.”
"I feel like it is our opportunity to spotlight the contributions U.S importers of fresh fruits and vegetables from Mexico, make to the health of North America. Also, the consistency of availability of fruits and vegetables has enabled chefs and consumers to expand their offerings to customers and families with a variety of recipes with product that is now available year-round."
- Rod Sbragia of Royal Sun Produce
"The Nogales Produce Industry goes back 100 years. We are part of the industry fabric. The knowledge amongst our peers runs deep."
- Javier Badillo of Fresh International
“Attendance at last year’s 2nd annual Southwest International Produce Expo (SWIPE) was astounding. For the third year, SWIPE will be taking place in the town that I call home, Tucson, Arizona, set in the beautiful Tucson Mountains at JW Starr Pass Resort & Spa. This will be an intimate setting where growers and shippers will have the perfect opportunity to connect with fresh produce buyers. The year's event will begin on Thursday with a round of golf on the beautiful Star Pass golf course. So mark your calendar for SWIPE in January 2026!”
- Craig Slate of Sunfed
“What sets SWIPE apart, is that it’s a first of its kind gathering of all our local companies whereas in other shows we might get mixed in the shuffle. Those attending SWIPE will obtain a bird’s eye view of the trends of a very particular section of the country. Our impact to North America is huge with the percentage of product that comes from Mexico, and this will serve as an introduction of our impact to the industry, which will open a lot of doors.”
- Raquel Espinoza of Produce House
We strive to stay in communication with our members. Have a question about our association?
Send us a message. We're always happy to assist!
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