january 22-24, 2026 | tucson, arizona

"I feel like it is our opportunity to spotlight the contributions U.S importers of fresh fruits and vegetables from Mexico, make to the health of North America. Also, the consistency of availability of fruits and vegetables has enabled chefs and consumers to expand their offerings to customers and families with a variety of recipes with product that is now available year-round."

 - Rod Sbragia of Royal Sun Produce

"The Nogales Produce Industry goes back 100 years. We are part of the industry fabric. The knowledge amongst our peers runs deep." 

- Javier Badillo of Fresh International

“Attendance at last year’s 2nd annual Southwest International Produce Expo (SWIPE) was astounding.  For the third year, SWIPE will be taking place in the town that I call home, Tucson, Arizona, set in the beautiful Tucson Mountains at JW Starr Pass Resort & Spa. This will be an intimate setting where growers and shippers will have the perfect opportunity to connect with fresh produce buyers. The year's event will begin on Thursday with a round of golf on the beautiful Star Pass golf course. So mark your calendar for SWIPE in January 2026!”

 - Craig Slate of Sunfed 

“What sets SWIPE apart, is that it’s a first of its kind gathering of all our local companies whereas in other shows we might get mixed in the shuffle. Those attending SWIPE will obtain a bird’s eye view of the trends of a very particular section of the country. Our impact to North America is huge with the percentage of product that comes from Mexico, and this will serve as an introduction of our impact to the industry, which will open a lot of doors.” 

- Raquel Espinoza of Produce House