SWIPE 2026 agenda

Registration All Day
Tucson Registration Area 

8:00 am-3:00 pm: SWIPE Desert Golf Classic Tournament co-hosted by FPAA & FPFC
The Club at Starr Pass
A signature annual feature of SWIPE, join buyers and attendees for a day on the links of friendly networking and friendlier competition. Must be registered for SWIPE to participate. Limited space available.
Explore sponsorship opportunities 

10:00 am-3:00 pm: Puttapalooza Networking Event
The Club at Starr Pass
No golf handicap is required for this exciting networking event, taking place concurrent to the Desert Golf Classic. Join fellow SWIPE attendees for a putting challenge and networking event where heckling is encouraged. Open to all SWIPE attendees. Golf experience not required.
Explore sponsorship opportunities 

5:00-6:00 pm
FPAA & FCFC Board Mixer  
Tucson Salons A-E
Invitation only. 

6:00-7:00 pm
VIP Pre-Party
Tucson Salons A-E  
This limited access networking event is exclusive to initiation only retail and foodservice buyers and select sponsors. Invitation only. 

7:00-10:00 pm
Southwest Social Produce Party
Tucson Salons A-E
All SWIPE attendees will kick off the first evening of the event during this celebration of the Southwest. Mingle and catch up with new and familiar colleagues across the industry.
Explore sponsorship opportunities

Registration All Day  
Tucson Registration Area 

8:00 am-1:00 pm
Exhibitor Booth Set-Up
Arizona Grand Ballroom
Exhibit at SWIPE 2026

8:00 am
Networking Breakfast featuring FPAA Board Member Greeters
Arizona Grand Foyer
Start your day with a hearty breakfast and the opportunity to network with FPAA Board Members as they greet you and your fellow attendees during this casual breakfast. 

10:00-10:45 am: Education Panel 1| Black Swan Event: Preparing for the Unpredictable
Tucson Salons A-E 

The produce industry is no stranger to perseverance during weather crisis, global pandemic or war. Most of these events are predictable and allow for some preparation. What happens when the supply chain encounters a “black swan” scenario – an event that is unpredicted, unprecedented and uncompromising in its severity?   

An agile organizational structure and a proactive approach that includes scenario planning and crisis management pressure testing will make your organization less vulnerable and cushion the impact from unpredictable disruptions. This panel will discuss strategies that can help to insulate your business from the unknown, allowing for recovery and even opportunity in the aftermath. 

10:45-11:30 am: Education Panel 2 | AI in Grocery: Easing Shrink and Other Common Challenges   
Tucson Salons A-E

From personalized shopping carts to programmatic advertising triggered by a shopper passing a shelf, AI technology has been changing the grocery game. It’s now proving its efficiency further up the supply chain, showing promise in predicting and managing inventory.  

In this panel, you will hear from AI experts and retailers who have navigated the challenges and opportunities of integrating AI technologies for supply chain and inventory management while finding solutions to common challenges such as food waste, shrink and rising operational costs. 

11:45 am-12:45 pm: Keynote Speaker & Luncheon featuring special invited guest
Tucson Salons A-E 

12:45-1:30 pm: Education Panel 3 | Duties & Tariffs: How Retail is Navigating the Impact of an Unstable Supply Chain  
Tucson Salons A-E

The Trump administration continues to leverage tariff negotiations in unprecedented ways and other trade agreements have introduced new duties that are disruptive to our business as usual. Retailers are weathering these supply chain turbulences while maintaining store environments that can keep loyal shoppers. This panel of retailers will discuss how current duties and tariffs affect their operations and what they’re doing to mitigate the damage for their operations, and ultimately for their shoppers. 

2:00-6:00 pm: SWIPE 2026 Expo  
Arizona Grand Ballroom
The third annual SWIPE Expo brings the best of the Southwest together for an afternoon or business development, networking and new opportunities. Explore more than 75 booths across the trade show floor.
Exhibit at SWIPE 2026

3:00-5:00 pm: Speaker’s Corner Panels on Expo Floor
Arizona Grand Ballroom
Taking place during the SWIPE Expo, take a moment to hear from the most innovative companies in the fresh produce industry as they share their ideas from the Speaker’s Corner. 

5:00-6:00 pm: SWIPE Expo Floor Happy Hour
Arizona Grand Ballroom
Not so fast! The show’s not over yet, but it is time to celebrate the success of SWIPE 2026. Enjoy a beverage and treat during the final hour of the expo. 

6:00-9:00 pm: SWIPE After Dark Party
Tucson Salons A-E
As SWIPE 2026 draws to a close, attendees and exhibitors alike are invited to the closing reception to reflect on a successful week and spend time with new and familiar colleagues once more.  
Explore sponsorship opportunities 

Start your weekend with a fun activity that takes you off of the trade show floor, but not away from the SWIPE action. Choose from several adventures below.  
Space is limited and some additional registration is required. 

10:00 am-2:00 pm 

• Pickleball Paddle Battle Tournament
  Give your pickleball on at Corbett’s in Tucson. Additional registered is required.
   
• Border Dash Tour
  Join fellow attendees in a dash – by bus – to the border. Visit two warehouse locations in Nogales. Must be registered for SWIPE to participate.  
   
• Tucson Trap and Skeet Club
  Venture by bus to one of the most exclusive sports shooting facilities in the US to shoot at things in the sky (in an orderly manner). Lunch and guns are provided (you cannot bring your own). All skill levels are welcome.  Must be registered for SWIPE to participate.